The Dignity of the Chaebol

Son Joong-gil, chairman of the Finance Group, who represented South Korea in the 1990s.

Thirty years after closing his eyes, he opens his eyes in the body of his grandson Son Jeong-hoon in 2022.

Compared to 30 years ago, the finance group has declined markedly.

Son Joong-gil wants to bring the group he built back to the top.